Tag: CMO

2020 – the year in which CFOs must focus on relationships

For the past decade, the finance function has been singularly focused on turning itself into a strategic powerhouse, but in a zero-sum game, it has also been fighting for a share of investment in new systems and resources. Indeed, FSN’s research finds that only 12% of investment in innovation is finance inspired and many CFOs … Continued

5 reasons why CFOs need to hug their Chief Marketing Officers (CMOs)

The importance of the CFO as a business partner is well established, but as organizations in all industry sectors begin to confront the inevitability and rewards of digital business, the involvement of the CFO in marketing is becoming more pronounced. A recent EY survey[1] found that 54% of CFOs say that their collaboration with Chief … Continued