How can CFOs make their forecasts more insightful?

Around 70% of CFOs say that there forecasting process is “respected”, “inclusive” and “strategically aligned”, but only 40% say that the outcome is “insightful”, i.e. reveals unexpected insights and pathways to better performance. Despite the huge effort expended in the forecasting process it seems that it often fails to live up to expectations. So, the obvious question … Continued